5 Reasons Why You Should Visit Niseko This Summer

Summer in Niseko is one of Asia's best-kept secrets (but word is getting out!). Not surprisingly though, as it's a destination full of vibrancy and abundance. There's so much to see, explore and experience during the warmer months in Niseko (from May-September).

Here's five great reasons to visit Niseko this summer and see for yourself why it's Asia's hidden gem.

#1 The Food is Fresh, Delicious and Healthy, Too!

Hokkaido is famous for its vast countryside and epic coastlines, home to the freshest and most delectable produce in Japan, if not the world. Summer is an ideal time to taste locally grown fruits and vegetables like potatoes, asparagus, strawberries, cherries and more.

With the abundancy of locally grown produce, restaurants and cafes in Niseko and broader Hokkaido naturally take advantage of this and use as much local produce in their dishes as possible.


Hokkaido fresh produce is being harvested now.

#2 Escape the Heat with Mild Summer Temperatures

Hokkaido is a great holiday destination to escape the summer heat with mild, comfortable summer temperatures, unlike many other parts of Japan and broader Asia. August is the hottest month in Hokkaido with an average temperature of a pleasant 22°C (72°F). The best month to swim in the sea off Hokkaido is in August when the average sea temperature is 18°C (64°F).

#3 Summer Festival Fun

Summer festivals in Niseko and nearby towns should definitely be on your itinerary. Fun, food and drink stalls; live music; family-friendly games and activities; and all round summer festive vibes can be enjoyed at these summer festivals.

Choose from many of the festivals on the events calendar like the Kutchan Jaga Musturi (Potato Festival) on August 5th-6th, the Hirafu Matsuri on August 19th or the Toya Summer Festival on July 29th.

Hirafu Matsuri

Young holiday-maker enjoying a ride on the Ki Niseko Rodeo at the Hirafu Matsuri.

#4 The Perfect Base to Explore Hokkaido

Niseko is packed with lots to do but it's also a great place to base yourself to explore broader Hokkaido. Many buck-list destinations are only a short drive away making them perfect for day trips. Summer is the best time to hit the road for a day trip with clear weather conditions without snow on the roads.

Think coastal areas like the Shakotan Peninsula and Otaru or the charming countryside and lakes like Yoichi and Lake Toya. Hit the road and discover the best of Hokkaido in summer.

Lake Toya1

View from the top of the Usuzan Ropeway at Lake Toya.

#5 The Kids Can Come, Too!

Niseko is a destination for the whole family as there is something for everyone! Enjoy fruit picking with the kids at Niki and Yoichi, ride the Summer Gondola to the top of Niseko Annupuri and take in the views, a family-friendly hike at Shinsen Numa, water rafting down the Shiribetsu River and so much more.

Do as much or as little as you like, that's the real beauty of Niseko.


Water rafting in Niseko is fun for the whole family.